Case studies
A female-academic-doctor-robot? Here's how I tackled designing a mascot for the Digital Ready program, run by the Tasmanian Department of State Growth.
Good design should be made to stand the test of time. But every so often, it's necessary to revisit an old project to bring it up to date with changing goals or industry trends. This is the story of how I approached one of my earliest logo design projects, and how it evolved alongside the business it was made to represent.
Ziggy's an awkward, introverted kid, and a bit of a worrywart. Being the centre of the story, I've spent more time thinking about how to communicate his personality than any other character.
Definium is an advanced manufacturer of specialist technology solutions. They design, produce, and program Linux-based embedded systems for purpose-specific industrial applications. Discovering the essence of their new visual identity presented an exciting challenge. Here's how I did it.
Custom type / illustrated logo design for a creative technology collective. Read the case study here!
Custom type logo design for a local manufacturing company. Click to read the case study!
The main character of my comic, Tangled Pines. This illustration was made for a special collaborative project with a local photographer.
A special self-promotional piece for Tangled Pines that I mailed out to local friends and contacts around Christmas 2014.
My contribution to a collaborative branding project with onetonne. Blue Dragon is a mountain bike challenge run in my home state of Tasmania.
Odin was developed as a sub-brand for a boutique cycling apparel and accessories retailer. This was my contribution to the brand development project, which was headed by onetonne.
Frost Tooth is figure of legend in the world of Tangled Pines – said to have led a group of refugees lost in the mountain snow to a natural shelter, where they would one day make their new homes.