A female-academic-doctor-robot? Here's how I tackled designing a mascot for the Digital Ready program, run by the Tasmanian Department of State Growth.
Good design should be made to stand the test of time. But every so often, it's necessary to revisit an old project to bring it up to date with changing goals or industry trends. This is the story of how I approached one of my earliest logo design projects, and how it evolved alongside the business it was made to represent.
Ziggy's an awkward, introverted kid, and a bit of a worrywart. Being the centre of the story, I've spent more time thinking about how to communicate his personality than any other character.
Definium is an advanced manufacturer of specialist technology solutions. They design, produce, and program Linux-based embedded systems for purpose-specific industrial applications. Discovering the essence of their new visual identity presented an exciting challenge. Here's how I did it.